Montreal, August 28, 2017 – NomadFest Urban Rodeo, an event staged as part of Montreal’s 375th anniversary official program held August 24 to 27 at Jacques-Cartier Pier, wrapped up on a high note and was deemed a huge success. The organizers achieved their aim of creating a unique, authentic and accurate depiction of western culture. The novel concept clearly struck a chord with rodeo and country music fans, who flocked in large numbers to the Old Port festival site. Attendance at the first edition of NomadFest was recorded at 35,000, with visitors coming from all parts of Quebec for the four days of western-themed activities.
Rodeo fans got their money’s worth from the calibre and level of competition featured at the events. Athletes from Quebec, Canada, the United-States and even Brazil demonstrated that this elite sport is a real crowd pleaser. Attendance at the rodeos was pegged at 80% with a sold-out box office on Saturday night. NomadFest organizers have already fielded requests about the dates of next year’s event… A very promising start!
Bull riding (Thursday) – Marcos Gloria, 26, Brazil
Bareback bronc riding – Josh Cragar, 30, Tennessee
Saddle bronc riding – Travis Gardner, Arizona
Bull riding (Sunday) – Nicolas Brien, Quebec
Festivalgoers were treated to a diverse sampling of musical genres by an impressive lineup of singers and musicians on the festival’s different stages. With big heart and talent, the headliners included Brett Kissel, Kiefer Sutherland, Irvin Blais, Normand Brathwaite, Paul Daraîche, Laurence Jalbert, Véronique Labbé and Carl Tremblay, as well as all of the performers who paid a country tribute to the late Dédé Fortin (Les Colocs). This first edition of NomadFest certainly confirmed yet again that the public has a growing appetite and enduring passion for country music!
It is clear that along with the rodeos, music events, and generosity of the cowboys, a big contribution to the public’s overall appreciation of the festival was the range of organized activities and interactive games. Among clear favourites werethe line dancing classes held by dance schools, in which festivalgoers could learn the rudiments with experienced line-dance instructors. The public also loved the corral tours, which were sold out every day. The special connection between visitors and the cowboys was easy to see when the latter were given the chance to talk openly about their chosentrade and lifestyle and share their passion with the curious crowds.
The NomadFest organizers must admit that they are incredibly pleased by the inaugural edition of the festival and delighted with the many positive comments and messages of support, which were unanimous in saying that this first edition was a success across the board, from the facilities and performances to the athletes and shows.
TKNL is Québec-based company specialising in event creation and the installation of immersive collaborative environments. For the past 25 years, TKNL has produced over 12,000 events and delivered over 600 permanent installations across Québec, the United States and Europe.
The Society for the Celebration of Montréal’s 375thAnniversary is a non-profit organization whose mission is to organize the celebrations and socioeconomic contributions that will highlight Montréal’s 375th anniversary in 2017. With a focus on promoting Montréal expertise, the Society acts as a catalyst for local forces to carry out its mandate: mobilize the community, implement a funding strategy, rigorously manage funding, develop quality programming and ensure the visibility of the celebrations. The Society benefits from the support of the Ville de Montréal, the Gouvernement du Québec and private funding from 12 Great Montrealers. For more information: www.375mtl.com
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Sandra Rossi RP and Représentation
Contact: Roxane Gélinas