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About

Our mandate: celebrating and delivering long term benefits

The Society for the Celebrations of Montréal’s 375th Anniversary is a non-profit organization whose mission is to organize the festivities and socioeconomic initiatives that will mark Montréal’s 375th birthday in 2017. With a focus on promoting Montréal expertise, it acts as a catalyst for initiatives that come together to fulfill its mandate: to mobilize the community, implement a funding strategy, manage financial resources wisely, develop an exceptional program of events and promote the festivities.

The Society receives financial support from the Ville de Montréal, the Canadian government and the Québec government, as well as private funding from twelve Great Montrealers.

Principles for action – building tomorrow

The Society for the Celebrations of Montréal’s 375th Anniversary bases its work on the findings of the Ville de Montréal’s 2011 consultation process, in which Montrealers expressed a desire for the 2017 event to provide a new start for the city’s development. They also said that they wanted the festivities to be anchored in the community and address their needs and desires.

Keenly aware that Montréal’s 375th anniversary is an incredible launch pad for the city, we hope to maximize the experiences and benefits well beyond 2017 to leave a tangible and lasting legacy for generations to come. We aim to bolster Montrealers’ sense of pride and belonging, deliver tangible tourism and socioeconomic benefits and raise the city’s profile in everything we do.

As a catalyst for growth and development, the Society for the Celebrations of Montréal’s 375th Anniversary is working to build bridges and invites all people of action to do the same. The goal is to leverage the 375th anniversary as an opportunity not only to celebrate, but also to shape the Montréal of tomorrow by building on its rich history.

Values

Our approach is completely objective, guided by high standards of honesty, transparency and impartiality. Our team, administrators and committee members embrace values that, in our opinion, reflect those shared by Montrealers: integrity, loyalty, respect, efficiency, and a spirit of openness and cooperation.

At the start of our programming: An inspiring editorial line

“Montréal is an incredible creative laboratory. For the 375th anniversary, we want to draw on two signature traits of Montrealers: their creativity and their collaborative spirit. That’s why we’re inviting everyone to build bridges! We’re looking for projects that create connections with the First Nations and between cultures, communities, generations and regions, both here and around the world, and projects that encourage unique exchanges between sectors as diverse as the arts, science, sports, technology and the media. Building bridges is an invitation to pool our strengths and launch exclusive, long-term initiatives that will give our city new momentum.”

Gilbert Rozon, Commissioner for Celebrations

1000 projects submitted

In response to the two calls for projects (in December 2014 and June 2015), over 1,000 proposals were submitted, far exceeding our expectations and confirming the great enthusiasm the 2017 festivities have generated.

The large-scale call for proposals that went out in December 2014 elicited proposals not only from Montréal and the province of Québec, but also from Ontario, Belgium and France. The projects touched on a wide range of sectors, including culture, sports, history, new technologies and the environment.

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The June 2015 call for neighbourhood projects, for its part, mobilized hundreds of citizens and non-profit organizations from every borough in Montréal. Montrealers’ enthusiasm for local festivities is palpable. The proposals made were “festive, broad-based and solidly anchored in the community,” said Commissioner for Celebrations Gilbert Rozon.

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Montrealive: A rallying cry and a new signature for Montréal

To give the festivities as big as impact as possible, the Society for the Celebrations of Montréal’s 375th Anniversary, the Chamber of Commerce of Metropolitan Montreal, Montréal International and Tourisme Montréal came together in 2015 to identify a key attribute of Montréal that would sum up the city’s personality in a single word and allow it to shine on the international stage. After careful consideration, “vivacity” was chosen.

MONTREALALIVE, a name that captures Montréal’s vivacity, sets the tone for the festivities while providing inspiration for the future.

For 375 years, Montréal has been a dynamic city. Its cultural and artistic life, economy, gastronomy, creativity, nightlife and neighbourhood life are all vibrant. “Vivacity” highlights its effervescent and energetic personality, its keen, open and curious mind, its boundless imagination, its festive heart and its entrepreneurial culture. It also pays tribute to the people who call the city home. People of talent and action who hail from far and wide, who think outside the box and who dare to live their dreams. MONTREALALIVE positions Montréal as a cultural and economic metropolis where Québec’s dynamic forces converge, and as a city of opportunity where anything is possible.

“MONTREALIVE is much more than a mere communications exercise. It’s an invitation to celebrate Montréal’s special vitality as part of its 375th birthday. It’s also a new way to identify ourselves as Montrealers at heart, whether we were born here or somewhere else and whether we live here or abroad. We want the signature to be shared by everyone who loves our city. Montréal is alive. Let’s celebrate it with MONTREALALIVE!”

France Chrétien Desmarais, President, Board of Directors

The spirit of MONTREALALIVE is captured in a simple, festive expression and a signature that features the rosette adopted in 1981 by the Ville de Montréal. This strong, unifying symbol is widely recognized. Its many applications have made it an emblem of Montréal, its territory, its culture and its people. It is to Montréal what the fleur de lis is to Québec.

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Beyond the festivities: a major collective undertaking

Montréal’s 375th anniversary is a joint undertaking. In addition to the Society for the Celebrations of Montréal’s 375th Anniversary, several other partners have already put 2017 firmly on the road to success. They include Tourisme Montréal, the Chamber of Commerce of Metropolitan Montreal, the Palais des congrès, Montréal International, the Ville de Montréal and the governments of Québec and Canada. The conference calendar is full, the infrastructure and investments announced are coming together, and numerous sports events are planned for Montréal in 2017.

Prior to the Society’s creation

In spring 2010, the Ville de Montréal announced the creation of the Bureau du 375e, an administrative body formed to decide on the overarching aim of the celebrations and propose a number of strategies and key priorities. In 2011, the Bureau launched a vast public consultation process. Opération CARTE BLANCHE was launched in collaboration with the Office de consultation publique de Montréal. It gave hundreds of Montrealers a unique opportunity to share their thoughts and perspectives.

In the spring of 2012, based on those public consultations, the Bureau du 375e made its recommendations for the celebrations, which were officially approved the following September by the City of Montréal’s executive committee. In its report, the Bureau also recommended the creation of an independent, non-profit body that would be responsible for developing and organizing the festivities. This recommendation led to the launch of the Society for the Celebrations of Montréal’s 375th Anniversary. The Bureau du 375e completed its mandate in December 2012.

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